Predict how your advertising will be seen and remembered. Analyse your creative before it goes live.
The workflow
Watch a 30-second film: analysis, revision and retest — all in action.
Start with the creative and its campaign objective.
Review the heatmap and scores against what the creative needs to communicate.
Change the layout, message or visual hierarchy. Compare the revised artwork with the original.
Your report
One creative. Three useful answers: how it scores, what gets noticed and what to improve next.
01 Impact score
A benchmark-adjusted score puts the creative in context for its objective and format.
A combined measure, not an average of the four raw metrics.
02 Attention map
The badge draws the first look. The product receives less predicted attention in this example.
Check that attention lands on what your campaign needs to communicate.
03 Next iteration
A brighter day.
A lighter way.
Make room
for DAY.
Clearer hierarchy. Same creative idea.
Enlarge the product, simplify the headline and remove the competing badge. Then analyse the revision.
A recommendation to test, not a guaranteed performance improvement.
Neuro in PRISM
Neuro is the creative analysis tool that will live inside PRISM, Outsight’s platform for Out-of-Home campaigns. Test your artwork before launch, then bring those insights into campaign planning, activation and measurement.
Discover the PRISM platform
By Outsight
Before launch Test the creative before it becomes part of the campaign.
Behind the prediction
Eye-tracking records where people look. Predictive models learn patterns from those observations and apply them to new creative.
Predictions are compared with observations held back from training. That checks whether the learned patterns carry over to unseen examples.
Use the same objective and format when comparing revisions. Then check the prediction against actual campaign performance after launch.
Training data
Used to build the model
Held-back data
Kept separate for evaluation
Plans
For your own creative projects, your clients or your whole business. Choose from self-service scoring, AI reports or ongoing support for your team.
Get started by email. We confirm your plan and access before billing. Entry and Middle are self-service; regular team support starts with Large. For Large and Custom, we agree the shared analysis allowance and check-in schedule with you. Monthly credits do not roll over. No automatic overage charges. Neuro is available independently of Outsight media campaigns.
Before you start
No. The models are trained on real response studies, but your creative is analysed by software. We do not recruit participants or record your audience’s eyes or brain activity for each upload. The result predicts likely viewing patterns; actual campaign performance still needs to be measured after launch.
The score runs from 1 to 10 and summarises prioritised metrics against benchmarks for your objective and format. Entry includes the impact score; Middle and above add an AI report to help interpret the result. Raw metric scores are not percentages of success, and increasing every metric is not the aim: cognitive demand, for example, needs an appropriate balance.
One static artwork submitted for scoring counts as one analysis. A revised version or a different variant counts as another. Reopening the same report does not use a credit, and failed analyses do not use credits. The free offer includes two analyses, so you can test two alternatives or compare a before and after.
Request access by email and tell us what you want to test. Our team activates your trial manually and replies within 24–48 hours with access. Your two analyses are valid for 30 days from activation. There is no subscription or automatic upgrade.
Entry and Middle are self-service analysis plans. Large adds regular check-ins with our team and an aggregate dashboard. Custom includes a dedicated design team and ongoing consultancy. We agree the deliverables and number of revisions before the project starts.
Your credits reset on your monthly renewal date, including with yearly billing. Unused credits do not roll over. You can wait for the reset or ask to change your plan; we never charge for extra analyses without your agreement.
Yes. Entry covers personal and client projects, with 30 analyses a month and an impact score. Middle adds automatic AI reports and 150 analyses a month for regular testing.
No. The analysis predicts responses to the creative. Placement, exposure, audience and offer also affect campaign outcomes. Use the scores to inform a revision and measure performance once the campaign runs.
Your first two analyses are free.
Tell us what you want to test. We’ll reply within 24–48 hours
with access.
Test two ideas, or one before and after.
Manually activated. Valid for 30 days from activation.
No subscription or automatic upgrade.